Fortune Scratch-Off

Conceptual Design | Editorial Design

This conceptual redesign project reimagines the traditional lottery scratch-off ticket as a tool for optimism and personal reflection. Instead of monetary rewards, the Fortune Scratch-Off offers small moments of encouragement and "happiness boosts" across different aspects of life, including love, health, family, career, and finances. Through playful design and visual storytelling, the project explores alternative notions of value, luck, and fulfillment.