LD Kitchenware

Creative Direction, Branding & Photography

Beginning as an exploration of everyday objects found within a kitchen drawer, this project evolved into a conceptual kitchenware campaign and brand identity system. Inspired by the forms, textures, and colors of domestic life, the project includes product photography, campaign imagery, and visual branding. The LD logo was designed to resemble a chef's hat, while the color palette draws inspiration from the warmth and vibrancy of scrambled eggs.